Privacy Policy

Last Updated: 22 May 2026

At Midea Cooling & Heating UK (“Midea”, “we”, “us”, or “our”), we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, use our services, register products or warranties, access our portals or mobile applications, or contact us.

This policy is designed in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website or services, you agree to the terms of this Privacy Policy.

Who We Are

FG Europe UK Ltd trading as Midea Cooling & Heating UK Ltd, 105 Piccadilly, London, W1J 7NJ, is the data controller responsible for your personal data.

Contact Details
Midea Cooling & Heating UK
Email: sales@mideauk.co.uk
Website: https://mideauk.co.uk

If you have any questions regarding this Privacy Policy or how we process your personal data, please contact us using the details above.

What Is Personal Data

Personal data means any information relating to an identified or identifiable individual. This includes information that can identify you directly or indirectly.

What Personal Data We Collect

We only collect personal data that is necessary for the services we provide and the activities you voluntarily choose to engage with. Including when you complete forms or sign up for our services.

The types of personal data we may collect include:Name

  • Company name
  • Email address
  • Telephone number
  • Postal address
  • Login and account information
  • Warranty registration information
  • Product and installation details
  • Service and maintenance records
  • Technical support enquiries
  • Training course registrations
  • Communication preferences
  • Marketing preferences
  • Website usage and analytics data
  • Information submitted through contact forms or online enquiries

We do not collect unnecessary or sensitive personal data and only request information relevant to the service you are signing up for or enquiring about.

How We Collect Your Data

We collect personal data directly from you when you interact with our website, including when you:

  • Complete website contact forms
  • Register a product warranty
  • Create an account or access our portals
  • Register for training courses or events
  • Request technical support or servicing assistance
  • Subscribe to marketing communications
  • Use our mobile applications or connected services

All data is provided by you voluntarily, and you control what information you choose to share with us.

We may also collect limited technical information automatically through cookies and analytics technologies.

Legal Basis for Processing

Under UK GDPR, we process your personal data using the following lawful bases:

Consent
Where you have provided clear permission, such as subscribing to marketing communications.

Contract
Where processing is necessary to provide products, warranties, technical support, training, or other requested services.

Legal Obligation
Where we are required to comply with legal or regulatory obligations.

Legitimate Interests
For legitimate business purposes including:

  • improving our services
  • maintaining website security
  • fraud prevention
  • monitoring and improving website performance

How We Use Your Data

We use your personal data to:

  • Provide and manage our services
  • Verify your identity and ensure security
  • Process transactions and send marketing communications where permitted
  • Communicate regarding enquiries or support requests
  • Improve our products and services
  • Monitor and fix technical issues
  • Prevent fraud and misuse
  • Comply with legal obligations

We will only use your personal data for the purposes for which it was collected unless otherwise required or permitted by law.

Device Permissions & Mobile Applications

Some Midea products may request access to device features such as storage, location, camera, Bluetooth, or contacts.

These permissions are used to support product functionality, smart controls, diagnostics, connectivity, and user experience.

You can manage or withdraw these permissions in your device settings.

Marketing Communications

Where you have opted in to receive marketing communications, we may send information regarding:

  • products and services
  • promotions and offers
  • training opportunities
  • events
  • industry updates
  • technical information

You can unsubscribe from marketing communications at any time by:

We will never sell your personal data to third parties for marketing purposes.

Cookies & Website Tracking

Our website uses cookies and similar technologies to improve functionality, analyse website traffic, and enhance user experience.

Cookies may include:

  • Essential website functionality cookies
  • Performance and analytics cookies
  • Website traffic monitoring tools
  • Marketing and advertising cookies
  • Third-party embedded content cookies

We may use third-party services such as:

  • Google Analytics
  • Meta/Facebook Pixel
  • LinkedIn Insight Tag
  • Embedded video services

These technologies may collect information including:

  • IP address
  • Browser type
  • Device information
  • Pages visited
  • Time spent on pages
  • Referral sources

Where required by law, we will request your consent before placing non-essential cookies on your device.

You can manage cookie preferences through your browser settings or our website cookie banner.

Sharing Your Data

We may share your personal data with:

  • Our employees and group companies where necessary
  • Trusted service providers (such as IT, cloud, and support services)
  • Legal or regulatory authorities when required

All third parties are required to respect the security of your data and process it in accordance with the law.

We do not sell your personal data.

International Transfers

Your data may be transferred and stored outside the UK or European Economic Area (EEA), including in countries that may not have the same level of data protection.

Where this occurs, we ensure appropriate safeguards are in place, such as standard contractual clauses.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including legal, accounting, or reporting requirements.

Where possible, data will be anonymised or securely deleted when no longer needed.

Data Security

We implement appropriate technical and organisational security measures to protect your personal data, including encryption, access controls, and security monitoring.

Children’s Privacy

Our website, products, and services are not intended for children under the age of 16.

We do not knowingly collect personal data from children without appropriate parental consent.

If we become aware that we have collected such information, we will take steps to delete it promptly.

Your Rights

Under UK GDPR, you have the following rights:

  • Right of access – to request a copy of your data
  • Right to rectification – to correct inaccurate or incomplete data
  • Right to erasure – to request deletion of your data
  • Right to restrict processing – to limit how we use your data
  • Right to data portability – to receive your data in a usable format
  • Right to object – to certain types of processing, including direct marketing
  • Right to withdraw consent – at any time where processing is based on consent

You may exercise your rights by contacting us at:

sales@mideauk.co.uk

Complaints

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner’s Office (ICO)
Website: https://www.ico.org.uk

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements, services, or business operations.

Any updates will be published on this page with a revised “Last Updated” date.

We encourage users to review this policy periodically to remain informed about how we protect personal data.