“We have witnessed some fantastic success stories in helping Midea become the fastest growing manufacturer of air conditioning products supplied into the UK. The Mi Pro strategy we introduced in 2017 is unique, and constantly evolving in line with the market feedback we have from our partners and this is helping us find new ways of developing our brand. The core purpose of our strategy will not change and that is to ensure the Mi Pro incentive for our partners and the end user delivers the best possible long-term care of our products. This simple after care partnership ensures our equipment provides the lowest possible energy use for the longest period of time and this significantly lowers the risk of equipment failure – this is a win-win for Midea, the professional installer, and the end user. A true business partnership that is right for everyone not just the manufacturer”.
Steve Robinson, Managing Director, Midea UK & Ireland
